Seth Godin – The Lizard Brain

September 28, 2010 § Leave a comment

He has a certain way of really driving straight to the point, but in his own way. Seth Godin puts a distinct twist on describing fear, how it works, how it is part of us, how it affects everyone… More detail in the latest book Linchpin, which he considers a summary of his preceding ones.

The resistance grows in strength as we get closer to shipping, as we get closer to an insight, as we get closer to the truth of what we really want. That’s because the lizard hates change and achievement and risk.

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